As brands jockey for position in the marketplace, spotting a medium that can properly deliver your clients' marketing objectives is really worth investing in.
Horse Racing sponsorship offers you so much more in addition to the norm that's uniquely Irish and for a budget that won't provoke a stewards enquiry from finance!
Race to meet your Audience!
Horse Racing in Ireland is steeped in history and success with Irish horses and jockeys rated among the very best in the world. The Industry itself is big business with two of the largest Irish Racing Festivals bringing in huge revenue to the local economy; Punchestown (€45m) and Galway (€60m), with Galway rated the fourth largest race meet in the world based on attendance.
In addition to the home support, an estimated 80,000 tourists go racing in Ireland each year. 85% of a recent online survey has gone racing in Ireland within the past 12 months, with 37.5% aged between 25 and 34.
With 60% of racegoers affluent ABC1's and 37% aged between 25-34, this is the market where your company needs to be seen. Sponsorship provides a heady mix of corporate business and consumer pleasure, in a dramatic arena of thundering hooves, excited crowds and a captivated audience.
Coverage of Horse Racing on Ireland's highest viewed television station RTE, results in a sponsor's brand exposure to a mass audience. In 2008 ratings from Ireland's horse racing festivals captured a huge share of the overall television ratings:
• Fairyhouse receiving 476,000 viewers and an average audience share of 25%
• Galway receiving 932,000 viewers and an average audience share of 23%
• Punchestown receiving 589,000 viewers and an average audience share of 22%
At The Races is the UK and Ireland's largest, dedicated racing channel reaching up to 1.5 million individuals each month in the UK alone. In less than five years the At The Races website, attheraces.com, has become the clear market leader amongst horse racing websites in the UK and Ireland and now attracts over 500,000 monthly unique users.
HRI Sponsorship Overview
Whether you're building a brand, entertaining valued customers or rewarding your staff, we will create a racing sponsorship package that meets your specific needs
Horse Racing Ireland, the national authority for racing in Ireland, can offer your business outstanding sponsorship and hospitality opportunities that beat other corporate events at a canter. You'll be surprised at how affordable race sponsorship is. In broad terms, sponsorship is available from contributions as little as €2,000 upwards.
The rule of thumb is that the sponsor pays 20% of the value of the race eg. a race valued at €10,000 will have a sponsor's contribution of €2,000. Similarly, if a race is valued at €100,000 the contribution would be €20,000.
Whether you're building a brand, entertaining valued customers or rewarding your staff, we'll create a racing sponsorship package that meets your specific needs. Just provide us with details of your priorities and we'll find you the right race, at the right racecourse, on the right day - for you!
Align your Brand with one of Ireland's most Popular and Successful Sports
In 2010 Irish-trained horses won 16 of the 44 Group 1 Flat races in Britain & Ireland, including first Group 1 wins for Jessica Harrington and Mick Halford.
Aidan O'Brien became Champion Trainer in Ireland for the 14th consecutive year and also recorded a remarkable 15 Group 1 wins worldwide.
The 2010 Cheltenham Festival was a huge success for Ireland, with there being seven Irish-trained and 17 Irish-bred winners, while 20 of the 26 races at the Festival were ridden by Irish jockeys.
Of the last dozen Aintree Grand National winners, six of them were trained in Ireland and Irish jockeys have ridden 10 of them.
Sponsor's Name as Part of the Race Title / Race Day
To appear across all media relating to the race (TV, Radio, Press and Online)
Hospitality packages designed to suit the entertainment needs of your guests, clients and customers
Branding of the racecard front cover. Branding of the saddlecloths worn by horses. Presentation of Groom of the Best Turned-out Horse for each sponsored race
Ticketing & Ticket Allocation
Designed and branded by sponsor for general racegoers to include admission, racecard, barbrque meal and sponsor porduct if applicable. Generous ticket allocation to sponsor.
Pre and post race advertising campaign across all media
Key vantage areas on the racecourse and in the Parade Ring for the duration of the sponsorship
So when it comes to delivering brand engagement and interaction for your company; increasing sales and product awareness, sampling opportunities, National and International Media Coverage or PR opportunities then sponsorship of a race event is a winner alright. So giddy-up and give us a call on 045 455 455.