Your customers are our customers too …….
If your customers are male, 35 - 55 and sports-mad - we have a race-meeting for you
If your customers are women 20 +, fashion conscious and well-heeled - we have a race meeting for you
If your customers are mature men and women in the top-end urban groups with significant disposable income - we have a race-meeting for you
Who Goes Racing?
The fact is that almost everyone goes racing sooner or later and those who go regularly tend to be better-off urban and rural dwellers who like to socialise in the company of like-minded people. 27% of the population are 'interested or very interested' in racing* and interest levels are strong among twenty-somethings who see racing as a new place to mix and mingle .They 'get' the feeling of deep tradition and the unique sporting success story of Irish racing.
HRI takes the guesswork out of your targeting because we have analysed racegoers at all the major meetings and have a fine-grained picture of who goes racing ,where they live ,what they like to spend money on , where they holiday ,what cars they drive and the broad lifestyle choices they are likely to make. We know what they read on and off-line and what they watch and listen to on TV and radio.
We know that they watch racing - over 400,000 tune in to the Boylesports Irish Grand National at Fairyhouse and our racing documentaries have regularly pulled in over 350,000 viewers per episode.
Racing has a massive presence online and a willing army of social media sharers - which is why Hurricane Fly and Tony McCoy have been trending lately.
There are 26 racecourses across 17 counties with a variety of weekend, evening and weekday fixtures and some world-famous festivals. Each racecourse is at the centre of its local community, with loyal and enthusiastic support, voluntary effort and engagement at all levels of society.
What can we do for you?
We can listen for starters. Our most successful partnerships have emerged from finding out what a business is trying to achieve and then giving an honest appraisal of what race (or racing-related) sponsorship can do to help.
HRI marketing operates independently of the racecourses so we can make a recommendation tailored to your needs. Please contact us to talk over the possibilities and if we believe we have something that will work for you we will prepare a detailed, costed proposal covering everything from naming rights to ticketing and hospitality. We will also facilitate every step of your engagement with the racecourse and provide insights and tips from our long experience of sponsorship activation to ensure that you get lasting value from the deal.
For more information contact Barbara White, Marketing Manager: 045 455682/ firstname.lastname@example.org .
*Millward Brown National Racing Research Dec 2014