'Increasing Brand Loyalty' is named as the top priority by 8 out of 10 sponsors in making the business case for sponsorship.

    Horse racing in Ireland has aligned successfully with top brands across all sectors for many years and the marketing team in Horse Racing Ireland knows how to design and deliver a complete package, in partnership with racecourses, to build loyalty among your external and internal customers.

  • HRI is the national body for the development and promotion of horse racing in Ireland. The marketing team has many years of experience in creating and activating sponsorship from the client and rights holder side of the table. We work with sponsors' marketing teams and agencies to ensure delivery and to build lasting relationships. A conversation with us will quickly reassure you that we will only bring forward proposals, and make racecourse introductions, which match your business objectives. 

    There are 26 racecourses in Ireland, presenting a range of weekend, evening and weekday fixtures. Horse racing is Ireland's most successful international sport. Our top racing festivals are world-renowned and provide a unique combination of sporting and social experiences. Each racecourse is at the centre of its local community, with loyal and enthusiastic support and engagement at all levels of society. HRI marketing will happily advise you about the opportunities in sponsorship at each of these venues.


    • Loyal Followers
    • Speed
    • Endurance
    • Skill
    • Courage
    • Commitment
    • Passion
    • Tradition
    • Irish success story
    • Community Based
    • Rural Roots
    • A unique 'Slice of Irish Life' 

    To start with, we will listen. Our most successful partnerships have emerged from finding out what a business is trying to achieve and then giving an honest appraisal of what a racing or racing-related sponsorship can do to help. Alignment is the guiding principle of any conversation we have with sponsors. 

    HRI marketing operates independently of the racecourses so we can make a recommendation tailored to your needs. The solution for you may be one race at one meeting, a full race card, a race series or a non-racing package such as raceday entertainment/fashion/raceday experience.

    We have close working relationships with all racecourses in Ireland and act as an online portal for them through our Racecourse section . We can advise them on preparing a sponsorship package for clients and assist them as required in putting it all together for both parties.

    Almost everyone goes racing sooner or later and regular racegoers tend to be better-off urban and rural dwellers who like to socialise in the company of like-minded people. The Male/Female split is 60:40 and 50:50 at the major Festivals. 

    27% of the population are 'interested or very interested' in racing and interest levels are strong among twenty-somethings who see racing as a new place to mix and mingle. They 'get' the feeling of deep tradition and the unique sporting success story of Irish racing. 

    Selected meetings will deliver an AB profile of business owners and influencers who are otherwise very hard to reach.

    HRI takes the guesswork out of your targeting because we have analysed racegoers at all the major meetings and have a clear picture of who goes racing, where, when and why. We know their media habits and lifestyles and the things that motivate them. Our racegoer database analysis will provide you with a detailed picture of racegoers at Irish racecourses.

    Racing attracts sponsors from across the business spectrum in Ireland and many blue-chip brand names at home and from abroad. 


  • Racecourse Sponsors